Benefits of a Responsive Web Design

ResponsiveWell, you’ve built an interactive website for your venture, and got a mobile site designed too, but do you believe that your site is ready to launch and get into business?
Let’s think of an event where every single user owns different devices. Be it phones, tablets, laptops, or your very own projector screens. The added feasibility of landscape and portrait mode, we never know when the site turns out to be unresponsive for the user using a different device. With the advent of smartphones, the clientele base of any business has viewed a dramatic shift from desktops and laptops to these hand-held power packed machines. Hence, if you wish to get into business through your website, ensure responsive site design so that it is accessible to its full potential across all devices

Responsive Design: Meaning

Responsive website design is one of the most innovative solution, to the multi-device compatibility issues. In simpler words, it helps your website adjust or adapt to different screen sizes. When someone visits your site on a smartphone and some other individual does the browsing on a laptop, the site shown to them would be the same. However, the mobile site would be formatted as per constraints and hence, ensure a user friendly experience according to the client.

Responsive Website Design assures that the website can be accessed on any device, while using the device’s screen size to its full potential. Be it a 4” sized mid-range smartphone or the high end theatre sized monitors, the content would be optimized according to the screen size on your website, thanks to responsive design. We Icon Infomedia can assure of the best-in-class responsive site design. We are one stop shop for all your website design and development needs.

Mobile vs. Desktop

Previously, when website were developed, the primary client base was the user group of desktop owners, while the mobile version was of minimal importance, and the user, if he wished to access the site on his phone, had to pan & zoom, with frequent resizing and scrolling to accomplish browsing. An arduous task indeed.
However, with the advent of smartphones, developing mobile friendly site is no more a requirement, rather, it is a necessity. As per reports from the International Data Corporation (IDC), a rapid growth rate of 27.8% in 2014, and 10.5% in 2015, this industry has executed a successful takeover on desktop industry. Excluding the high-end smartphones, mobiles have limited processing power and screen size. Add in the hassles of slow internet speeds with limited bandwidth. Hence, to suit the client’s requirements, a responsive website design is the need of the hour.

Features of Responsive Web Design

Cost Minimization: When you build a responsive site, there’s no need to have multiple sites for different devices. All you need to do is develop a single site and it will adjust as per your user’s needs. Obviously, it would spare you a lot of bucks.

Enhanced User Experience: If a site caters according to your customer’s device, it is the most seamless experience, one can expect out of a website. The same information when offered across different devices showcases innovation at its threshold.

SEO Optimized: When you have multiple sites to manage, improving rankings and maintaining them won’t be hassle free. Rather, it depreciates exceptional performance, and severely affects the clientele base. When you have one site on task to manage, it turns out to be a user-eccentric development.

The ideal online store: When you make a purchase online, you wish the site was more user-defined on your phone.  Well, if a site with an interactive build-up is designed, it will help boost sales and increase your revenue in the long run. With several online website design templates on platforms such as Magento, Druple, WordPress etc. you can get your business online and ringing into sales. Moreover, your users will enjoy the experience owing to such an interactive marketplace.

At the end of the day, it all depends upon you as per what are your expectations and future prospects from the site. If you wish to develop a single site accessible across any device, responsive web design is your key. But if you wish to ensure unique experience for your clientele across specific devices, it is preferable to opt for developing multiple websites. Your client is the most important asset at your possession. Every development and decision should be delivered with the user in context. Well, you don’t need to carry on this venture all alone. No matter, what be your requirements, we can assist you building your business online from the very foundations of a user defined design.

About K. G. Mozumder

A visualizer, designer, blogger and owner of He has served many leading magazines, design agencies in India and abroad. His expertise in minimal website design and development, web content management system (CMS), corporate indentity, Logo Design, Magazines & Brochure design and also FMCG package design. He is also passionate about social media and is always seeking new information and keeping up with the online trends.

7 thoughts on “Benefits of a Responsive Web Design

  • Smitha Adarsh

    Very informative article. Every online business owner should read this article to understand the importance of responsive web design. Today, we see that most of us use tablets and smart phones for most of our online shopping and online payments. Also, I had read that most of the conversions also happens on mobiles, than desktops and laptops. This article has done it’s job in the best way by providing facts to help online business owners to help realize the importance of responsive web design. Good going Icon Infomedia! Keep on posting such informative articles.

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